April 17, 2024: Author Care for Independent Presses

The Book Publishers Association of Alberta is pleased to announce an upcoming webinar entitled Author Care for Independent Presses, presented by Cynara Geissler, Director of Marketing & Publicity at Arsenal Pulp Press at 1:30PM – 3:00PM MT on Wednesday, April 17.

Navigating the publishing terrain can be tricky for authors. How can publishers assist in providing clarity and setting expectations throughout the publishing process? This presentation will share what author care and communication looks like, and how publishers can create their own tools to support authors. Cynara will offer experience and author-informed advice on how to create (or revise) onboarding and informational documents (e.g. Author Questionnaires and Author Handbooks) that invite publishers and authors to do their best work. We’ll also explore how to build consent-based publicity and promotion strategies that empower authors to be confident ambassadors for their own books in a competitive market. The presentation will be followed by a Q&A portion.

This event is free and limited to members of the BPAA. Please register to reserve your spot by 4:30PM MT on Tuesday, April 16, 2024. A recording of the webinar will be available for those who are unable to attend live.

Headshot of Cynara Geissler. Credit - Rebecca Blissett.Cynara Geissler (she/her) is the Director of Marketing and Publicity at Arsenal Pulp Press (she was hired in marketing in 2010, and was promoted to director in 2019). She’s a graduate of The University of Winnipeg (BA English Honours, BA Creative Writing, BA German), where she co-edited four issues of Juice (the U of W’s creative writing journal, published annually). She attended the Master of Publishing Program at Simon Fraser University from 2009-2010. Cynara has given key notes and led professional development sessions at literary festivals and conferences including the FOLD (Festival of Literary Diversity), Humber College’s Book Summit, and BookNet Canada’s Tech Forum. She is a recurring guest speaker in SFU’s Master of Publishing Program, a director-at-large on the board of Books BC, a member of the ACP’s (Association of Canadian Publishers) committee for diversity, equity and inclusion and mentor to to junior publicists in the areas of marketing, publicity, and author care via the ACP.

This session announcement is available as a PDF here.

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